On Irregular Books
What’s an irregular book? Regular books hunt for consumers, sniffing out their attraction to common-sense solutions and easy answers, but irregular books perform the opposite feat, escaping cliche by challenging conventions in both style and content. They defy the regular assumption that reading is a dull duty. By provoking the mind to bend into new shapes, irregular books provide the kind of stimulation that roller-coaster romantics and predictable publishers miss.
Irregular books can come from the big publishing houses, but often they’re the products of small teams, or people working alone, seeking to evade incorporation into the glossy world of big bookness. Irregular books are serif all the way.
Irregular books don’t aim to please. They aim to aim.
Between where the ink stops and the blank page begins, irregular books are found. Irregular books are the word unbound.